Modern omnichannel campaign management requires more time, money, and effort than ever before. Data-based decision-making is the only intelligent way to drive results, and your team needs to be pulling insights from every viable source. In this on-demand webinar, you will gain an in-depth understanding of modern direct mail marketing analytics and testing criteria that will provide you with the knowledge you need to confidently experiment, optimize, and create response-driven omnichannel campaigns.
In this on-demand webinar you will learn…
Download the The Modern Marketer’s Guide to Direct Mail Analytics & Testing or get connected with a Lob expert today to learn what’s new in direct mail, as well as the benefits of a modern, automated direct mail workflow.
Michael Tuffley, Director of Solutions Engineering, Lob
Julie Ginn, VP of Demand Generation, Lob