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The 2024 State of Direct Mail Marketing

January 17, 2024
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For Lob's annual State of Direct Mail Marketing, we partnered with Comperemedia to get a real-time pulse check from marketers about the current state of direct mail and its role in driving results.

Watch the on-demand webinar where we'll unveil the executive insights and actionable takeaways. We'll delve into the pivotal role of data in shaping direct mail campaigns and investigate how the ever-shifting macroeconomic climate has influenced marketing budgets and the adoption of technology platforms, serving as catalysts for automation, operational enhancements, and much more.

Take a sneak peek at the insights: 

  • For the third year in a row, marketers agree that direct mail delivers the best ROI of any channel they use
  • Marketers continue to increase investment in direct mail and agree that effective direct mail is not possible without the support of AI and/or automation
  • The top uses of data are campaign personalization and optimization

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