T-Mobile is a mobile telecommunications company well-known in the U.S. and other parts of the world. In this Best Direct Mail Marketing Campaign example, the company uses a direct mail letter in a customer acquisition campaign. The marketing offers contained in the campaign range from $0 down, to free 5G phones, to 3G mobile hotspots, and free perks.
T-Mobile addresses the recipient by their first name and includes a QR code for effortless redemption of the offer. The T-Mobile branding on the QR code is a nice brand awareness play. The minimal copy and easy to scan bullet points makes the direct mail letter an effective example of direct mail done right.
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Lendmark Financial Services uses a direct mail postcard as part of its customer retention strategy to celebrate and appreciate existing customers.
JJill's direct mail catalog is sustainable as illustrated on the back of the catalog showing it works with the Sustainable Forestry Initiative.
Marriott Bonvoy uses a tri-fold self mailer to promote its credit card offer to consumers with a prior stay at one of its properties.
