Marriott Bonvoy is the Marriott hotel company's loyalty program, allowing consumers to earn and redeem points for stays at Bonvoy brands including The Ritz-Carlton, St. Regis, JW Marriott, Sheraton, Westin and Renaissance Hotels.
In this Best Direct Mail Campaign example, Marriott Bonvoy uses a tri-fold self mailer to promote its credit card offer to consumers with a prior stay at one of its properties as a way to entice them to return. The offer highlights a number of incentives and benefits the card provides. Marriott Bonvoy uses attention-grabbing imagery capturing vacation vibes and provides recipients multiple ways to take action on the offer including a QR code and custom URL. Lastly, Marriott Bonvoy includes its FSC indicia as a way to show the brand is eco-conscious.
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Wayfair uses a direct mail postcard capitalize on the work from home trend with a discount for first time purchases.
See how Ulta used direct mail in its marketing to win back and reactivate customers
Imperfect Foods uses a direct mail postcard as part of a new customer acquisition campaign. The direct mail postcard uses a a QR code.
