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Welcome to Lob! 👋

Lob's mission is to help the world send intelligent mail, one mail piece at a time. By making direct mail sends as easy as email through the use of modern APIs, Lob strives to modernize this often overlooked channel of direct communication.

Lob is a great fit for all users of direct mail from all walks of life:

  • Are you brand new to direct mail as a channel, and looking for ideas and best practices on getting started?

  • Are you looking to infuse direct mail automation into your existing business workflows and seeking for ways to modernize your enterprise solutions and tools?

  • Or are you building a highly sophisticated experimentation program using this rapidly iterative and performative channel?

Start at a pace you're most comfortable with, and Lob can help meet your direct mail needs, one step at a time.

Getting started with Lob

Sending mail in an accurate, reliable, and programmatic way involves the following four steps:

The first step to any successful direct mail program is to put together an audience list for effective targeting.

Whether you are using your own customer data or augmenting with third-party lists, make sure that you create targeted mailing lists with select attributes to maximize your responses and channel ROI.

Easily upload your campaign audience list in Lob Campaigns, or send a recipient address per mail piece in your API calls.

You can also improve the deliverability of your mail pieces by passing your addresses through Lob's National Change of Address functionality to reduce bad addresses, or incorporate Lob's Address Verification product to fully ensure your mail data is as accurate as possible to maximize your intended reach.

Craft the best path forward

Depending on where you are in your quest for intelligent mail, or given your available budget or resources, there are multiple ways to leverage Lob's platform and accelerate your growth. Read on!

Learn about our platform

We're not your average direct mail experience. Explore Lob and see how we can meet your immediate needs for direct mail automation.

Experiment with your inputs and outputs

Understand other ways in which you can up-level your direct mail program.

  • Explore how to operationalize dynamic personalizations to create mail pieces that can truly resonate with your audience

  • Experiment with different methods of mail sends and mail delivery strategy to see how to best increase relevance and conversion

  • Ingest mail tracking data, set up notification alerts via webhooks, or add QR codes to improve attribution and reporting

  • Access advanced features and more mail formats to improve audience responses as needed

  • Generate a campaign hypothesis, and build split-test or multivariate test cohorts to see which creative or campaign resonates with your segment

Enrich your data, connections, and processes

Tap into your existing tech stacks and augment your datasets to expand the possibilities of creating seamless and timely omnichannel experiences with a touch of direct mail.

Third-party integrations

  • Leverage your existing tech stack! If your team uses any CDP, CRM, or marketing automation tool, consider adding a direct mail touch to your customer outreach sequences.

  • Explore our low-code solutions for teams that don't have easy access to engineering resources to build a full API integration, or would like to use their existing apps/services where they already store customer data, and connect them to Lob.

Leverage our partners

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