Mabel is a marketing automation platform that sends letters to Medicare patients on behalf of the person they trust most—their doctor.
Mabel uses the doctor’s electronic health records (EHR) system data to segment patients and deliver targeted messaging, helping patients change insurances, enroll in specific health programs, or better manage their health.
Mabel customizes and personalizes mail pieces at a patient-to-patient level with unique logos, branding, return addresses, phone numbers, and websites for each doctor's office. This, in combination with the patient segmentation based on EHR data, ensures that every patient receives tailored messaging that resonates with them, optimizing the impact of the direct mail campaigns.
Read Mabel's direct mail success story.
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Get inspired to create a great holiday direct mail campaign by seeing how Navy Federal Credit Union used a self-mailer in its holiday marketing.
See how Naked Wines uses intelligent direct mail to automate and personalize direct mail to ensure members get the most out of their memberships.
Lendmark Financial Services uses a direct mail postcard as part of its customer retention strategy to celebrate and appreciate existing customers.
