Sephora uses direct mail to promote its Sephora Insider Savings Event. The event offers different levels of savings ranging from 10% to 20% based on a member's Insider status. Sephora's basic tier is called Insider, and is free to anyone who signs up. Customers who spend at least $350 per year, however, are registered as VIB members, and those who spend at least $1,000 per year are considered Rouge.
In this Best Direct Mail Campaign example, the retailer uses a self mailer to promote the Spring Insider Savings Event. The mailer features spring picks and exclusives and offers a promo code to use for online purchases.The mail piece also features Sephora's Beauty on Demand benefits from free shipping to curbside and in-store pick up to same day delivery to make shopping easy.
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