Lob's website experience is not optimized for Internet Explorer.
Please choose another browser.

Madison Reed

Madison Reed, the hair care and hair color company, used a highly effective self-mailer to reach customers with a special 20% off offer.

This direct mail campaign features stunning visuals that show off the hair colors produced by Madison Reed, and the branding is instantly recognizable to current customers. The use of a QR code is working for this mailer as well as it leads to the popular shade finder tool, making it easy for customers to test out different shades and essentially give the color a test run before buying.

See their story
No items found.

See how the best marketers deliver results for their business with direct mail marketing

Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.

Get a demo
Person reading mail and smiling

More of the best direct mail campaigns

Mint Mobile
Postcards

Mint Mobile

Mint Mobile uses a direct mail postcard as part of its customer acquisition campaign featuring cheerful imagery, a BOGO offer for three months of service.

Cuyana
Postcards

Cuyana

‍From its factories to the materials used, Cuyana builds sustainability into every step of its brand, and its direct mail is no different.

Cerebral
Marketing Offers

Cerebral

In this best direct mail campaign, Cerebral uses a self-mailer for new customer acquisition. The self-mailer has a marketing offer for 50% off.