Lob and Comperemedia partnered yet again to bring you insights on the state of direct mail today – but this time from a consumer perspective. Read survey results from 2,100+ US consumers aged 18+ to understand their usage of, attitudes toward and preferences around direct mail.
Download the report and get all the key findings in this groundbreaking report.
With the majority of consumers opening direct mail within the same day they receive it, industry leaders are investing in triggered, omnichannel campaigns based on mail delivery date. Coordinate emails to go out the day after the direct mail arrives or an email to look out for a promotion that’s on the way.
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