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The State of Direct Mail Marketing
Enterprise marketers across all industries still invest in direct mail. We surveyed 150+ enterprise marketing leaders across the U.S. to shed new light on the approach, effectiveness, and best practices of modern direct mail marketers.
Download your copy of the state of direct mail report today!
Why you need this report
Direct mail no longer has a singular use case for enterprise marketers. Modern marketing departments increasingly use direct mail for lifecycle-focused omnichannel campaigns, notably in customer acquisition, retention, and reengagement, as well as in advocacy and referrals.
This ebook will help today’s omnichannel marketers gain insights and understand the value their peers get from direct mail.
Learn from your marketing peers on how to effectively use direct mail
Customer Acquisition and Retention
Enterprise marketers are using direct mail for a variety of use cases from generating demand, mitigating churn to winning back dormant customers.
Personalization Levels Up
Marketers know that personalized direct mail provides a lot more ROI than traditional static mail. That’s why over 50% personalize all types of direct mail sent.
Direct Mail Automation
Half of marketers use software or tech platforms to execute direct mail campaigns, and automated direct mail campaigns have higher ROAS.
Lob’s APIs have helped over 8,500 companies transform outdated print & mail processes
Lob is building APIs to increase connectivity between the ofLob is building APIs to increase connectivity between the offline and online worlds. We’re automating direct mail and address verification so modern businesses can move faster & create new growth opportunities.fline and online worlds. We’re automating direct mail and address verification so modern businesses can move faster & create new growth opportunities.