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Create Direct Mail Like a Pro

Tired of outdated processes limiting your creativity and delaying your direct mail campaign launches? Get practical print best practices to help create appealing designs that boost conversion rates and drive higher ROI.

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Why you need this guide

Direct mail is an essential part of a B2C marketers toolkit. When combined with digital channels, direct mail delivers an impressive 40% conversion rate and 60% increase in ROI. It’s no surprise that marketers spend a lot of time designing and planning direct mail campaigns, but when you’re working with legacy processes, small errors in formatting and color selection can lead to long delays and increased costs.
With The Marketer’s Guide to Direct Mail Design and Color, you’ll learn tips and tactics to design impactful creatives for direct mail. Discover best practices that help create appealing mailpieces and reduce errors and waste in the print process.

Your modern direct mail designs start here

Design for printers

Printing is a manufacturing process, and like every manufacturing process, there are slight deviations from mailpiece to mailpiece. Learn how to eliminate costly errors and create fool-proof design specifications.

Streamline design elements
Choosing the correct elements for your design is already time-consuming, not to mention when they don’t come out correctly. Learn design element best practices, including font selection and overcoming color challenges.
Save money & reduce errors
The last thing you want is to waste money on direct mail creative that isn’t what you want. Cut down on processing and formatting errors by correctly formatting PDF or HTML files and reducing print costs.

Lob’s APIs have helped over 8,500 companies transform outdated print & mail processes

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Ready to level up your direct mail designs?

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Lob is building APIs to increase connectivity between the ofLob is building APIs to increase connectivity between the offline and online worlds. We’re automating direct mail and address verification so modern businesses can move faster & create new growth opportunities.fline and online worlds. We’re automating direct mail and address verification so modern businesses can move faster & create new growth opportunities.