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Modern Marketer's Guide to Customer Acquisition with Direct Mail

Digital marketing is saturated. Direct mail is not. Learn how to combine online and offline marketing channels to build an acquisition strategy that captures customer attention through the digital noise, drive greater engagement, and improve conversion to crush acquisition goals. Get your copy of the latest Modern Marketer's Guide to Customer Acquisition with Direct Mail.

In the last few years, the cost of acquiring new customers has increased 60%. Marketing is more expensive and customers have a lot more choices. As marketers, we’re constantly looking for innovative ways to make a real connection with our prospects to get them to take action and gain their trust.
In this guide, we’ll share real examples of how marketers are combining online and offline marketing channels to build an acquisition strategy to capture– customer attention through the digital noise, drive greater engagement, and improve conversion to crush acquisition goals.

67% of marketers say direct mail provides the best ROI of any channel which is why it belongs in your acquisition campaigns

Our 2022 State of Direct Mail Consumer Insights found that 60% of consumers believe they receive the right amount of direct mail from brands but only 47% believe they receive the right amount of email from brands. And since it drives the best ROI of any channel, both consumers and marketers are happy with direct mail.

The results of direct mail add up
It’s increasingly hard to get in front of your ideal customer due to changes in technology and digital marketing. That’s why modern marketers are doubling down on offline channels instead of a digital-only strategy.
Real-life direct mail acquisition strategies
Direct mail is an effective channel for customer acquisition no matter your industry or if you’re in the B2B or B2C space. By streamlining the workflow and integrating Lob into their marketing tech stack, this telecommunications giant saw an 80% increase in campaign ROI and an 85% decrease in operational costs.
10,000+ innovative companies choose Lob to ignite possibilities.

Lob’s direct mail automation is trusted by the world’s leading enterprises to automate direct mail campaigns, with hyper-personalization, end-to-end analytics, and sustainability support.

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Lob is building APIs to increase connectivity between the offline and online worlds. We’re automating direct mail and address verification so modern businesses can move faster & create new growth opportunities.