Lob's website experience is not optimized for Internet Explorer.
Please choose another browser.

Product Updates

On this page, you'll find a running list of new product features that are rolled out to make Lob an even better experience for sending mail and performing address verifications. We may also list minor fixes and updates here, as well as changes to the API, dashboard, or printer operations.

For a dedicated list of updates to our API, please visit our Changelog.

Add New Buckslips to Your Letters

Add attention-grabbing promotions or new product announcements into your letters with our latest 8.5 x 3.5" buckslips, now available via Campaigns API and UI.

Get started now >
November 4, 2022

Help Center Gets a Fresh Makeover

The Help Center gets a refresh, including: easier navigation and better topic groupings in the left-hand bar, top header links, streamlined search experience, and updated topics.

Give it a look >
October 25, 2022

2 New Mail Tracking Events Added

Lob is able to surface two additional mail tracking events, 'Delivered' & 'International Exit', providing greater visibility and accuracy for real-time mail movements to all customers.

See what's new >
October 20, 2022

Import Figma Designs with New Plugin

Convert mail creatives designed in Figma into Lob HTML templates in minutes, and take advantage of dynamic personalization, including image and text variables.

Download the plugin >
September 30, 2022


Fully generated using an Open Api 3.0 spec, this is Lob's first CSharp/DotNet SDK. This SDK allows for easier integration for organizations utilizing Microsoft.

Download the package >
September 21, 2022

Easy Self-Ordering for Custom Return Envelopes

Enterprise-tier customers can easily order and manage #9 custom return envelopes directly from the Lob dashboard, just as you can for #10 custom outer envelopes.

Try it out >
September 19, 2022

New Webhook Implementation Goes Live

Lob’s legacy webhooks system received a major overhaul with improvements to our rate limiting, security, replay capabilities, and changes in our payload response.

See what changed >
September 2, 2022

New Identity Validation Endpoint Available in Beta

Easily validate whether a given individual actually resides at an associated address with our new Identity Validation confidence score.

Check it out >
September 1, 2022

QR Codes Encourage Engagement and Add Trackability

Insert QR codes into mailpieces to make campaigns even more actionable while providing tracking and insight, available now for letters and postcards.

Learn more about QR codes >
September 1, 2022

New use case: Tracking Address Changes

If you want visibility of the corrections Lob makes to addresses (to make those changes upstream, for compliance reasons, and/or customer experience),

here's how >
July 14, 2022

New use case: Override Cancellation Window

If sending mail in the future, or based on a trigger, a static cancellation window may not meet your needs. Learn how to programmatically override your cancellation window

here >
July 11, 2022

Lob Campaigns Goes Live!

Need to quickly send campaigns? Easily send campaigns at scale without any coding in the new Lob dashboard, or via the new Campaign API endpoints.

Get started
June 30, 2022

New use case: NCOALink

NCOALink is a USPS application containing millions of change of address (COA) records. With the Lob NCOALink feature enabled, you will be programmatically notified that a recipient has moved.

See how >
May 10, 2022

New use case: Mass Deletion

Oops! Working with multiple campaigns can sometimes lead to mistakes—mass deletion capabilities within Lob allow you to programmatically cancel mail at scale.

Learn how >
May 4, 2022

Developer Quickstart Guide

Ready to make your first API calI? Our Quickstart guide will walk you through creating a postcard step-by-step with code examples in multiple programming languages.

Give it a try >
April 25, 2022

New TypeScript SDK

Our developers have been asking for TypeScript support and this new SDK supports all of Lob's generally available endpoints—generated using Lob's OpenAPI specification.

Check it out >
April 18, 2022

Discover Lob's New Help Center

Lob's Guides page was overhauled by streamlining content and functionality to improve the self-serve experience of finding relevant product information.

Take it for a spin >
April 5, 2022

International Address Autocomplete

Expand your business into new markets - without sacrificing your address data.

Read more >
March 28, 2022

Shopify Address Cleanser App

Improve database integrity and reliability by integrating Address Verification into your Shopify store.

Add the App >
February 14, 2022

New Size for Folded Self-Mailers is Added

An new size permutation was added to our self-mailer lineup: 11x9 bifold self-mailers. Enterprise marketers can use the 1" offset to write CTAs to increase open rates.

Learn more >
October 18, 2021

Letters Affixed with Paper Cards are Now Available to Send

Enterprise marketers can now programmatically send letters affixed with double-sided paper "faux" cards to help acquire and convert more customers.

Learn more
October 18, 2021

New Print Partner Portal is Launched

A new and improved portal for our Print Partners now provides an easier and more streamlined onboarding experience and facilitates faster data exchange.

Become a print partner
September 13, 2021

New API Reference Goes Live

Lob's API Reference is now generated from our OpenAPI specification (lob-openapi), providing greater technical accuracy and clear and easy navigation for developers.

Take a look
September 10, 2021

Lob Public Workspace on Postman Goes Live

We've created a Lob public workspace to enable developers to fork, set API keys, and make their first Lob API call in minutes, all without writing a line of code.

Check it out
July 15, 2021

Greater Flexibility for Invoicing is Now Available

Enterprise customers can enjoy greater flexibility in their invoicing, so billing is more reflective of "pay-as-you-go" charges incurred by different teams or departments.

Learn more
July 1, 2021

New Form Factor: Folded Self-Mailers

Enterprise customers can now programmatically send folded self-mailers in two new size permutations: 6x18" or 12x9" bifolds.

Learn more
May 3, 2021

Lob's Salesforce Integration is Now Live

Salesforce users can now automate direct mail at scale using our direct integration, using Veezla's Print & Mail app via the Salesforce AppExchange.

Learn more
April 6, 2021

Return Envelope Tracking is Now Available

Enterprise customers can track their #9 return envelopes via webhooks for USPS Courtesy Reply Mail. Contact us to join our limited beta program.

Learn more
March 29, 2021

Improvements to API Error Handling Made

Added new error codes to return more granular messages and matching documentation to provide context for better error handling.

See error codes
January 27, 2021

Lob Confidence Score is Live

Leverage Lob’s extensive insight into mail tracking events for more comprehensive address deliverability data.

Learn More
November 18, 2020

Integromat Platform Integration Now Available

Integromat's Lob integration is available to automate mail and address verification workflows.

Learn more
November 16, 2020

Lob Address Elements Launched

Add front-end address autocomplete and verification to any HTML webform in minutes, with Lob’s Address Verification JS plugin.

Learn more
August 4, 2020

Address Verification Dashboard V1 is Live

View and analyze address history to track address deliverability in a single centralized location.

Learn more
July 27, 2020

New Batch API is Available

Enterprise customers can send multiple mailpieces faster in a single API request without hitting rate limits. Contact your CSM to join our pilot program.

Learn more
July 22, 2020

Certified Letters Tracking Events is Launched

Tracking events for USPS Certified Letters are now directly accessible from the dashboard, API, and by subscribing to notifications by webhook.

Learn more
July 13, 2020

Transition to More Sustainable Paper

Letters and postcards are now printed on paper with over 10% Post-Consumer Waste pulp.

Learn more
June 18, 2020

Lob Introduces Detailed Audit Logs

Enterprise customers now see 29 distinct user actions automatically recorded in the dashboard.

Learn more
June 12, 2020

Tracking Events Data is Now Exportable

Track events by exporting data to Amazon S3 and to a CSV file for quicker reference.

Learn more
May 21, 2020

Advanced HTML Template Syntax Available

HTML templates now support booleans, conditionals, and loops for greater personalization.

Learn more
April 7, 2020

Check Mailed Tracking Event is Launched

Enterprise customers can surface postmarked timestamps of checks via the API, dashboard, and webhooks.

Learn more
March 13, 2020

Address Autocomplete Enhancements Implemented

Autocomplete functionality and accuracy improvements made to the US Autocomplete API.

Learn more
January 28, 2020

Mail Speed Analytics and Geographic Distribution Available

Enterprise customers can now access geographic-level US mail distribution data on mail density or speed distributions.

Take a look
January 28, 2020

Improvement to Customer Support Forms

Added ability to add images and screenshots to customer support forms.

Try it out now
January 23, 2020

Address Verification CSV Uploader is Now Available

Address Verification API can accommodate batch verifications via file upload outside of your integrations.

Try it now
January 17, 2020

Int'l Address Verification Test Environment Available

Customers can optimize their returned metadata setup, given different countries return data in different formats and depth.

Learn more
January 16, 2020

“What is an Address?” Interactive Visualization Launched

A fun, interactive data visualization page for US address data is launched.

Take a look
December 20, 2019

NCOA Improvements Made

NCOA data is available to Enterprise customers who have signed a PAF, enabling these customers to reach their recipients seamlessly and keep their address databases up-to-date.

Learn more
November 19, 2019

Enhancing Address Metadata

Expanded returned metadata now includes if a delivery point validation is active.

Learn more
October 8, 2019

Postcard Mailed Tracking Event Launched

New webhook event is available and can be subscribed to track Postcards.

Learn more
October 8, 2019

Introducing US Custom Envelopes

Enterprise customers can use our envelope design customization and ordering feature in the dashboard.

Learn more
October 7, 2019

Single Line Address Parser

Address Verification API accurately verifies a broader range of address formats contained in a single field.

Learn more
October 1, 2019

Lob is Now SOC-2 Compliant

Lob’s SOC2 accreditation and security reports are publicly available on the new Security page.

Learn more
September 17, 2019

Security Improvements Made

Shipped several fixes, infrastructure changes, and upgrades to 3rd party libraries to improve security and customer privacy.

Learn more
September 8, 2019

New Address UI Element Available in Dashboard

Address displays for postcard, letter, and check creation on dashboard has been improved.

Learn more
August 26, 2019

Single Sign-On Now Available

SSO can be integrated with the customers’ identity provider (eg. Okta, OneLogin) to log into accounts in the dashboard.

Learn more
August 8, 2019

New HTML Templates Added

A variety of production-ready sample HTML templates are now available in the template library.

Learn more
July 31, 2019

Mail Routing Enhancements

Letter routing across our Print Delivery Network was optimized for production speeds and will receive mailed events when entering the mailstream.

Learn more
July 31, 2019

New Webhook Event on Cancellation Notifications

New webhook events for cancellations are available whenever a piece of mail gets cancelled.

Learn more
July 31, 2019

SQL Library pg_insights is Open-Sourced

An open-sourced library of SQL scripts aids in Postgres administration and gauges high-level database health.

Learn more
July 17, 2019

Plaid Integration for Invoice Payments Available

Customers can connect their bank account for added flexibility on paying invoices with Plaid.

Learn more
July 15, 2019

Signature Upload for Checks is Available

Checks can now be sent with a custom signature uploaded from image files.

Learn more
July 9, 2019

Partner Data Reporting Improvements are Made

Data pipeline improvements enable greater capacity utilization of printers and more complex data tooling.

Become a print partner
June 28, 2019

Int'l Mail Visibility is Added to Print Partner Dashboard

Greater visibility into international mail usage is available for Lob’s print and postage partners.

Become a print partner
May 15, 2019

Print Partner Analytics Dashboard is Launched

Performance analytics dashboard with various runtime metrics is now available for Lob’s print partners.

Become a print partner
April 25, 2019

Zapier Integration Guide is Available

Created a step-by-step overview to help automate the sending of mail using Zapier.

Learn more
April 24, 2019

Certified Letters with Electronic Return Receipt Now Live

Our certified letters now provide electronic return receipts with a digital image of the signature used to accept the letter.

Learn more
March 27, 2019

Proof of Mailing Event for Letters Available

Confirmed date and time of handoff to USPS for US letters is available for Enterprise customers in the dashboard, API, and by subscribing to notifications by webhook.

Learn more
November 26, 2018

New Mail Class Option: USPS Standard Mail

USPS Standard Mail is offered as a new delivery option for all customers for Postcards & Letters.

Learn more
September 5, 2018

US Address Autocomplete API Launched

New API released with publishable keys, single-string US Address verification, and intelligent zip code handling.

Learn more
May 7, 2018

Free Verification of Mailing Addresses

All mailpieces sent via Lob to benefit from free address cleansing and verification powered by CASS-Certified Address Verification API.

Learn more
September 7, 2017

New Return Data Added to Address Verification API

Address Verification API now returns Geocoding (latitude and longitude coordinates) and Residential Delivery Indicator (RDI) data.

Learn more
June 30, 2017

Scheduled Mailings for Future Date Available

Enterprise customers now have the ability to schedule postcards, letters, and checks up to 180 days in the future.

Learn more
June 30, 2017

Cancellation Window Settings to Mailings Added

Customers now have a configurable cancellation window that will hold mailings from production.

Learn more
June 30, 2017

Premium Support Plans are Now Available

Customers can now access dedicated support escalation, joint API architecture and integration planning, and faster response times.

Learn more
April 28, 2017

HTML Template Management Available in Dashboard

Customers can create, view, edit, and manage commonly used HTML templates in Lob.

Learn more
April 17, 2017