The Marketer’s Guide to Direct Mail Design and Color

Direct mail is an essential part of a B2C marketers toolkit. When combined with digital channels, direct mail delivers an impressive 40% conversion rate and 60% increase in ROI. 

It’s no surprise that marketers spend a lot of time designing and planning direct mail campaigns; formatting and color selection errors can lead to long delays and increased costs when working with legacy processes.

With the Marketer’s Guide to Direct Mail Design and Color, you will learn tips and tactics to design impactful creatives for direct mail. Discover best practices that help create appealing mailpieces and reduce errors and waste in the print process. 

This short, interactive guide focuses on 

• Designing with the print manufacturing process to minimize deviations in your mailpieces
• Best practices for selecting design elements, including font selection and overcoming color challenges
• Common pain points & solutions when formatting your direct mail designs to PDF or HTML
• Design formats: PDF and HTML
• Resolving the differences between print shops to ensure your mailpieces turn out exactly how you want them to
  

Dive into the guide and start creating direct mail that gets results.